GEO • AEO • CRO
The way your practice gets noticed today has evolved. Let us help develop your AI SEO strategy.
The future of search is already here. The question is whether your practice is showing up in it.
Definitions
A New Era of Search Requires a New Strategy.
Most practices are still optimizing for a search landscape that no longer exists. AI-powered search has changed how patients and guests find and choose the businesses they trust. We build strategies for where search is now, and where it's going.
GEO
Generative Engine Optimization
The practice of optimizing your online presence to appear in AI-generated search results, like Google's AI Overviews and ChatGPT, where an increasing number of patients begin their search.
AEO
Answer Engine Optimization
Structuring your content so that AI and voice search engines select your practice as the direct answer to a patient's question, positioning you as the authority before they ever visit your website.
CRO
Conversation Rate Optimization
Ensuring that once a potential patient or guest finds you, your website and digital presence are built to convert that interest into a booked appointment or inquiry, not just a click.
38.5%
Of total site traffic driven by a single strategically built content pillar.
National skincare brand case study.
Strategic Traffic
61.41%
Organic search engagement rate achieved for a B2B medical client, well above the industry average.
ENGAGEMENT
+61%
Total conversion rate increase via funnel optimization, turning existing traffic into measurable revenue growth.
CONVERSION
Visibility without conversion is just traffic. We build both.
COMMON QUESTIONS
What Practice Owners Ask Us Most About AI Search.
Search is evolving faster than most marketing strategies can keep up with. Here's what we hear most from practices ready to get ahead of it.
What's the difference between traditional SEO and GEO?
Traditional SEO focuses on ranking your website in a list of search results. GEO is about ensuring your practice is cited, recommended, or surfaced directly by AI-powered tools, like Google's AI Overviews, ChatGPT, and voice assistants, which increasingly bypass the traditional results page entirely. Both matter. We build for both.
How do I know if my practice is showing up in AI search results?
Most practice owners don't, which is part of the problem. AI search visibility isn't tracked by standard analytics tools. We conduct a full audit of how your practice appears across AI platforms and identify the gaps in authority, content structure, and consistency that are keeping you from being recommended.
Does GEO work for local businesses like med spas and wellness clinics?
Absolutely, and local is actually where GEO has some of its strongest impact. When a patient asks an AI assistant for the best med spa near them or a recommendation for a specific treatment, the practices that appear are the ones with consistent, authoritative, well-structured digital presences. That's exactly what we build.
How long does it take to see results from GEO and AEO?
AI search optimization is not a one-month fix, it's a compounding strategy. Most clients begin to see meaningful movement in visibility and citation frequency within 90 to 120 days, with continued growth as content authority builds. We track and report on this throughout.
What role does my website play in AI search visibility?
Your website is foundational. AI systems evaluate the structure, clarity, and authority of your content when deciding what to surface. A site that isn't optimized, with clear service descriptions, structured data, and consistent messaging, is a site that AI is likely to pass over. Every website we build is structured with this in mind from day one.
How does CRO fit into an AI search strategy?
Getting found is only half the equation. If a patient discovers your practice through an AI overview and lands on a website that isn't built to convert, the visibility means nothing. CRO ensures that the traffic GEO and AEO generate actually turns into booked appointments.
